em(—)dash:
an AI-free
copywriting
studio
inspired by
the punctuation
mark that’s
under threat
—thanks to AI.
#longlivetheemdash
em(—)dash who?
‘Please stop using (—) in our copy. It reads like AI.’
Inspired by client comments like this one, em(—)dash is a creative response to companies that use AI to generate copy, stifling distinctive writing in the process. As experts with 16 years’ experience in copywriting, we help brands craft AI-free words that delight, enrich and stand out in a world where everyone is starting to sound like HAL 9000.
Why work with us?
- We give brands likeable voices that you actually want to read, watch or listen to.
- We write fast. Not as fast as LLMs, but what we lack in pace we make up for with heart, wit, playfulness, clear thinking.
- We only care about coming up with effective, sparkling words that excite our clients and win over their customers.
Our expertise
- Copywriting
-
Tone of voice
-
Brand strategy
-
Messaging framework
- Naming